Email marketing is a digital marketing channel that is involved in sending a series of specific messages to several potential subscribers or customers. You may be informing them of either new products or services which is available for them to try out or buy and even build a relationship with them to create interest.

Most marketers use this digital marketing strategy to;

  • Solicit sales
  • Donations.
  • Send Ads to the targeted audience.
  • Create brand awareness, build trust and loyalty among customers as well as increase the customer base and purchase patterns.

For email marketing to be successful then, an email list needs to be made, by doing this the marketer has to be creative in crafting the promotional emails to bring closer the targeted audience’s attention and be able to get the message through. Therefore to get more traffic through email marketing as a marketer then many factors have to be considered to make it more effective and a success.

Below are some of the ways to drive more traffic using email marketing:

  1. Convince and Encourage people to subscribe to promotional emails.
    Through this, first, a marketer needs to collect email addresses from interested and potential customers, for you to use in marketing campaigning. To achieve this then the marketer can first use Facebook accounts.If a marketer already has a Facebook account for their business, then one can use it to collect more viable emails from interested audiences and friends. Allowing your target audience to subscribe to newsletters while on Facebook, then it can help you generate more leads than you anticipated.They can sign up directly or via a landing page that you send them to. Second, a marketer can use blogs and forums because they have a huge influence on the online market today, by using this a marketer needs to ensure that their blog contains more informative content, and what their target audience wants for them to feel obliged to provide an email address.

    Thirdly, one can use promotional or explainer videos by this one can create massive traffic in their email marketing, however, you need to keep in mind that you need to give these subscribers a reason to subscribe to your newsletters and other promotional content for them to provide you with their email addresses.

  2. Have the Emails Short and Precise.
    Most people are either too busy or find it hard to read long lines of text which is the reason why you should strive to keep the emails scannable. This way, a reader can scan through the email with just one glimpse and be able to get the idea behind the text without having to read through the text.Including things such as graphic images and even subheadings can greatly help how fast a reader can comprehend the mail hence saving the reader’s time. Not forgetting to also include a call to action link to help interested parties to click and make a purchase or order easily.
  3. Be able to Respond to Email Replies.
    Some of the customers may have questions that they need to be answered for them to be able to make a purchase. It is prudent and important for you as an email marketer to respond to reach out to them by responding to their emails professionally and providing them with the answers they need.Responding to any customer’s email builds confidence and trust thus increasing their chances of visiting your official website or better sill be able to purchase.
  4. Let the Subscribers know what to expect.
    As a marketer do not focus too much on having potential customers without telling them what to expect from the process. One of the main agendas of email marketing is to make it known to the subscribers why you need their email addresses as this will give them peace of mind.Also, you need to be careful not to bombard them with too many emails as many will see it as a nuisance and hit the unsubscribe button. You can easily avoid this by watching your statistics. Also, their engagement will be able to tell you when to break up the frequency of email messages.
  5. Use Mobile-Friendly Emails.
    Being in the digital world technology. Many people have easy access to their smartphones, tablets, iPad, and other handheld devices to be able to surf the internet and access their emails. As an email marketer, you need to ensure that all promotional emails send are mobile-friendly and easy to read in limited screen sizes. If you achieve this, then you can be sure that most of them will make orders or even log into your business website.
  6. Use of Video Email Marketing.
    As mentioned earlier most subscribers are either too busy or find it hard to read long blocks of texts in their emails. Video marketing is a grand escape way a marketer can use as reading time can be reduced to a few seconds by simply using a promotional, high quality, and informative video clip as the main message.HTML5 video clips are always highly recommended as they load very fast even on slow networks. In this case, using video email marketing takes you only about 15 seconds to deliver the intended message to your subscribers, and now that most viewers or subscribers have handheld devices is a breeze and presents a smooth viewing experience.
  7. Encourage clients to subscribe to promotional emails
    (Repeated heading)
  8. Monitor your email and website metrics for users’ interests
    You should pay close attention to your email marketing stats. If your click-through rates are lower than expected, you should improve your email message and consider modifying the positioning, design, or copy of the call-to-action button (s). Email service providers, such as Pinpointe, frequently give solutions for monitoring your stats. A screenshot of Pinpointe’s statistics overview screen is shown below.It is also strongly advised to do multi-variant testing (A/B/C testing) to determine what works best for your target audience.In addition, you may track the average session duration and number of pages visited by visitors who came by email. Check your bounce rate as well; it will give you a good picture of how your subscribers are responding to your emails.
  9. Keep the landing page clean and in sync with the email campaigns.
    You should have a suitable landing page that offers more information about the deal emphasized in the email to lure email subscribers to your website and keep them engaged.By clicking the second CTA in the email, you are taken to the landing page shown below, which will improve website traffic. Have you noticed the connection between the two? We’re hoping (betting) you did!
  10. Merge social media platforms with email
    If you want to increase the exposure of your website, you should combine social media marketing with email advertising. Highlight your social sharing icons in emails to provide a consistent marketing experience across all marketing channels, including your website.
  11. Divide email list based on client’s interests
    It is critical that your audience receives emails containing content that is of interest to them. See how CottonOn & Co. solicit users’ interests as soon as they begin the signup process.The firm will then send relevant emails to the subscribers based on the preferences they provided when they joined up. Isn’t that a brilliant idea?Conclusion;

    Using the above ways in email marketing as a marketer can help one to get more traffic using email marketing. Your business can benefit greatly from proper and well-executed email campaigns.

    As long as you do everything right, you should be sure to get some returns. Also, always be sure to monitor the emailing address you use to contact the target audiences as you never know what they have to say, or what good it will do to your business. It is for this reason that an email marketer needs to be creative enough to make the most out of an email list.

    Proper and well-executed email marketing may tremendously help your organisation. You should anticipate some returns from the same if you do things correctly and aren’t too pestering or use a sales-pitchy tone in the emails.

    (Note: It is OK to be more direct at some points in the email chain. Don’t be afraid to ask for the sale). Keep an eye on the email address you use to reach your target audiences since you never know what they may say or what good it will do for your business.

    What is email marketing

    The act of sending promotional messages to a large number of individuals is known as email marketing. Its purpose is usually to produce sales or leads, and it may include advertising.

    Pros and cons of Email Marketing:

    Email marketing, like any other marketing method, has advantages and disadvantages. Let’s take a quick look at some of the most important ones:

      Pros :

  1. Email Is Permission-Required
    When a consumer gives you their email address, it’s the equivalent of giving you the keys to their house. Obtaining permission to enter, rather than turning up uninvited, enhances the likelihood of engagement and conversion.
  2. Provides you with direct access to your target audience
    You may contact subscribers directly based on their schedules. Furthermore, because individuals check their emails on a regular basis, your email is likely to get read.
  3. Gives You More Power
    Most other marketing platforms do not allow you to own the platform. If the platform goes away, all of your efforts will be lost.
  4. More Personalization Options
    You may construct customized and hyper-targeted advertising using demographic or psychographic data. According to research, segmented and tailored advertisements may improve income by up to 760 percent.
  5. Measurable
    Measuring the performance of a marketing campaign is critical, and automated email marketing makes this process simple.
  6. Scalable
    Email marketing campaigns may grow in size without putting a load on your resources or sacrificing quality.

Cons :

It might be difficult to stand out in a crowded inbox. To guarantee that your emails get noticed and opened, you must be imaginative.

  1. You Must Have an Email List
    Email marketing requires that you already have an email list in order for your efforts to be effective.
  2. Tough competition is one of the disadvantages of email marketing.
    It might be difficult to stand out in a crowded inbox. To guarantee that your emails get noticed and opened, you must be imaginative.
  3. You Must Have an Email List
    Email marketing requires that you already have an email list in order for your efforts to be effective.
  4. Difficult Rules and Regulations to Follow
    There are several restrictions that regulate the usage of email for business reasons. GDPR, CAN-SPAM, and the CCPA are common examples. All of them declare that you are not permitted to send unsolicited emails.
  5. Problems with Delivery and Deliverability
    It is not guaranteed that your email will get in the inboxes of the recipients. You must deal with delivery and deliverability concerns in order to operate efficient email marketing campaigns.

Why use email marketing?

The use of email in marketing to promote a company’s products and services while also incentivizing client loyalty. Email marketing is a type of marketing in which you may inform people on your email list about new goods, promotions, and other services.

It may also be a softer sell to educate your audience on the value of your brand or to keep them involved in the interim between transactions. It might also be anything in the middle. Mailchimp can assist you with designing, building, and optimizing your email marketing to maximize the ROI of your marketing campaign.

Email marketing is one of the most popular—and effective—tools for marketing campaigns when it comes to growing your brand or selling your products. In this post, we’ll talk about how email marketing – particularly the use of promotional emails – may help you expand your business, and we’ll offer you some pointers on how to get started with a successful email marketing campaign.

Email marketing is a strong marketing channel that uses email to advertise your company’s products or services. It is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation efforts, it may assist make your consumers aware of your latest goods or offers. It may also play an important part in your marketing strategy by generating leads, increasing brand recognition, creating connections, and keeping customers engaged between transactions via various forms of marketing emails.