You can increase your website traffic in so many ways, but content marketing is the most effective way to go. Content marketing is the process of creating, publishing, and distributing different types of content to reach a wider audience. This is done mostly for the online market to increase clicks on the site.
Therefore, every marketing tactic used to inform of video, audio or text, or any other format is called content marketing.
- Create Editorial Calendar
An editorial calendar is a comprehensive plan that covers all your publishing activities across different content distribution channels for your blog, social media, and third-party resources. The goal is to help you keep track of progress and provide a single-pane view of your activities
- Establish Content Writing Guidelines
Content writing guidelines help standardize the quality of content you produce. Developed as part of a website style guide, they detail:
- Content formatting requirements
- Your preferred tone of voice
- Content lengths
- Use of images
- Fact-checking and citing requirements
- Internal and external linking
- Editorial workflow
- SEO requirements
- Document and Streamline Process
The goal of an editorial calendar and content writing guidelines is to help you standardize the content creation process. So that each writer you may work with understands your expectations and produces new pieces in line with all the requirements.These two assets set an organized system for a documented content making and marketing process — a systemized and repeatable workflow for creation, editing, and idea building, publishing, and distributing content. Such templates can be found on the internet if you specify niches in your search.
- Create Educational Content and Tutorials
At this point you have set a formal system for managing the content flow and quality, it’s time to get to writing. Determine which types of content you would want to produce based on your niche, target audience preferences, and competition.Some of the popular types of marketing content include:
- Blog posts
- Case studies
- Social media posts
- Videos
- Whitepapers
- eBooks
- Podcasts
- Infographics
- Influencer content
- User-generated content
To increase website traffic, we all have to rely on long-form blog posts, educational guides, and tutorials.
- Gather Data and Publish Reports
Getting traffic to a new website can be very hard, especially when you don’t have a big team to help with copywriting and content creation. You may have to focus on quality over quantity for the first few weeks. The internet can be your biggest pool for content, dive deep and collect some interesting industry data and publish it in fun and catchy ways on your site.Investing in one data-driven report pays off in many ways:
- Evergreen content: A detailed report will stay relevant for the long term and drive a consistent stream of traffic over time from different sources.
- SEO benefits: Search engines prefer authoritative content. By creating a well-researched piece, you send Google a strong signal for rankings.
- Content repurposing: Long-form content can be repurposed for sharing across different channels — social media, email marketing, guest blogging, etc. And such pieces can be adapted to other formats — audio, video, or visual content.
- Start a Podcast
Last year, over 100 million people listened to at least one podcast per month and that’s a lot of ears that can also be converted to website clicks.The growing popularity of podcasting makes it an excellent tool for traffic generation. You can add links to the relevant content you’ve mentioned in the podcast description, plus advertise your website name using voice to increase awareness around it.
- Start a YouTube Channel
YouTube also grows bigger year over year. In 2020, people watched over one billion video hours daily on this platform. By starting a YouTube channel, you can tap into that massive viewing habit and direct some of the views to your website.
- Repurpose Content
All great blogs have a long shelf-life, when you publish an article on your website, it can later be repurposed into;
- A series of social media posts.
- Motivational quotes
- Narrated or screencast video
- Downloadable charts, graphics, PDFs
- Email marketing sequence
- Syndicated content for guest posting
- An audio version shared on third-party platforms
- Write Guest Posts and Press Releases
Like all other starting blogs, you will have to reach a wider audience and drive referral traffic back to your website or you can as well blog on other websites.The easiest way to find guest posting opportunities is to use in-url:writer-for-us + [niche] or inurl:/guest-post/ + [niche] query on Google.
Both can help you find websites that accept guest submissions. Or look at some popular media publishers in your niche and see if they are expecting pitches/opinion pieces from authors.
- Create a Linkable Asset
A linkable asset is an in-depth piece of content, strategically optimized to drive backlinks. For example:
- An industry report or outlook
- Statistics round-up
- In-depth case study or tutorial
- Original research
- Storytelling based around unique data
- Interview series
- Free online tools
In simple terms, a linkable asset is any unique piece of content that shares a bunch of valuable insights others may want to reference in their writing.
HubSpot, for instance, offers a free website grader tool that anyone can use. Since it’s pretty awesome, a lot of people naturally link back to it from their blos and promote it on social media.
- Optimize your website for search
Another way to increase the traffic on your site is to optimize your website for search. There are mainly two tested ways that you can follow to optimize your site.
- Using LSI keywords in your content
- On-Page SEO
Let’s talk about On-page SEO first. SEO is a straightforward process. The majority of the advantages come from adhering to best practices to ensure that your website is healthy and has what Google expects to see. Search engine optimization, commonly known as SEO, is still a vital and desirable strategy.
On-page SEO may boost your website’s search engine rankings and increase visitors. You may use a variety of SEO techniques on each of your website pages. The header, picture alt-text, meta description, page title, and URL are just a few of the on-page SEO aspects. Your site will receive more visitors if it appears in search engines.
It’s also crucial to pay attention to the meta description. It displays in the search results below your URL. Users are significantly more inclined to click if they know what a page is about and what would result in a click.
Another way to optimize your website for search is to use LSI keywords inside your content. Words and phrases that are relevant to your target keyword are known as LSI keywords.
To help you understand LSI better, let us give you an example. For instance, your content is focused on gaming Keyboard. Then the LSI keywords can be words like
- Mechanical
- Red Keys
- Blue keys
- Travel
“This article is obviously about gaming keyboard,” Google says when it finds these LSI keywords in your article. To research LSI keywords, you can find many free tools on the internet.
- Write on Medium
If you are new in this sector, then Medium.com is a great site that you must know about. All you need to do is open an account on Medium and start to write your content there.
After that, share your post on social media like LinkedIn, Twitter, and Facebook once it’s up. When Medium notices that your piece is getting a lot of attention, they’ll promote it on their platform.
Medium is a publishing platform that allows both publishers and bloggers to share existing work as well as produce whole new pieces. Overall, the Medium platform is one of the simplest methods to start writing or reading fantastic material while increasing your traffic and earning more money.
There are a few common and popular niches for Medium.
- Culture
- Self
- Politics
- Tech
- Entrepreneurship
Regardless of these niches, you can work on almost any niche on Medium. You can earn money by writing on Medium as well as grow your business and earn more traffic through them.
Content authors may take advantage of Medium’s monthly traffic and established readership by posting on the platform. You may also make use of Medium without jeopardizing your own website’s SEO profile.
- Constantly adding new products and content to your website
One of the best ways to increase traffic to your website is to constantly keep on posting new products and content to your website. People use the content upgrade as an SEO trick to get a lot of traffic to their website.
To create new content, make sure to follow these steps
- Proper Keyword research: It is important to do proper keyword research before deciding on which content to write and what people are searching for.
- Drafting: Don’t rush into writing content and posting. Create a draft first, check it properly, and make proper corrections before posting it. Make your content stand out by using unusual angles.
- Promote: It is important to promote your content properly on social media and through email newsletters to increase traffic. Your content will rank better in search engines if it receives a lot of visitors.
Consistency in your content approach keeps you relevant to your audience while also signaling to Google that you’re a trustworthy source of information. As a result, posting blog entries slowly but gradually is preferable to a frantic and inconsistent posting schedule.
People turn to Google for detailed, complete, and correct answers to their questions, and your material should be there to supply them. Websites with blog material have 434 percent more pages indexed by search engines than those without.
One of the key factors that Google uses for ranking elements is the freshness of the material, and you should post frequently and investigate what your audience wants to see if you’re going to see an increase in web traffic.
It’s also a good idea to keep your website material updated frequently if feasible daily. It also provides visitors an incentive to return to your website. They’ll be more inclined to visit your site if they know there’s something fresh to explore.
- Build up your backlinks
A backlink is a connection to your website from another website, and it’s another critical factor in growing traffic. When a third-party website connects to yours, it tells Google that your site is reliable.
Backlinks from related firms or industry leaders will increase the visibility of your company and deliver quality visitors to your website. When high-authority websites connect to your site, you get an additional reputation.
Furthermore, Google notices backlinks and will place more faith in your company if it detects other reputable websites linking to yours. You’ll enhance your SERP results and, as a consequence, see an increase in organic traffic if you continue to gain high-quality backlinks from relevant websites.
Make sure to look out for the potential for backlinks when generating and posting content. They can also cause a significant volume of referral traffic. If you’re mentioned on a big news website, that’s to be anticipated.
Suppose you’re mentioned and linked to in an article that already ranks well for high search volume keywords and has a steady stream of traffic. In that case, you’ll notice referral traffic flowing in as users on those sites may click through to your site and look around, to make a purchase.
- Optimize your site for long-tail keywords
While your keyword research may turn up a lot of shorter phrases, it’s equally crucial to pay attention to long-tail keywords. Long-tail keywords are phrases of three or more words that are highly unique to whatever you’re selling or offering on your site.
Short Keywords are more challenging to rank in search engines. Targeting long-tail keywords, on the other hand, increases your chances of ranking higher for searches that are unique to your products and services, and higher rankings equal more visitors.
Long-tail keywords make for the bulk of online searches. Therefore, you’re missing out if you’re not using them. Another advantage of focusing on long-tail keywords is that, despite being less commonly used in searches, the visitor who discovers your website using them is more likely to purchase your service or product.
But, if you are working with long-tail keywords, then you must know there are two types of long-tail keywords.
- Topical: Long-tail keywords that are unique to a topic are less competitive and simpler to rank for. These keywords aren’t based on a general main keyword but instead on your product or the main topic of the content.
- Supporting: Even though they are theoretically still classified as long-tail keywords, helping long-tail keywords tackle broad themes and are more challenging to rank for as Google is clever, and when it comes to such terms. It considers frequent keywords and incorporates them into the ranks. This also implies that if you rank for the broad phrase, you’ll also rank for the related, long-tail keywords.
So, it doesn’t matter what type of Long Tail Keyword you choose. If you execute it correctly, you will get results. They’ll provide targeted visitors to your website. This means that bringing in high-quality users who are ready to buy will result in higher conversion rates and lower bounce rates.
- Submit your site to search engines
First and foremost, Google might be the most popular search engine out there. But, it is not the only search engine out there, and you can find over 1000 search engines all over the internet. Submitting your site to search engines can significantly optimize your traffic.
In virtually all cases, the main search engines will locate your site without you having to submit your URL to them. You can submit sitemaps or URLs to speed up indexing, but the main goal is to enhance the way your site is indexed and fix any mistakes that occur after an event.
Why should you submit your site to search engines, you might ask. Down below, see the benefits of doing this.
- More people are aware of products and services.
- Attracts high-quality visitors to the website.
- Promotion over the internet that is laser-focused.
- A more significant number of visitors is sent to your website.
- Cost-effective
- Informational material is placed intelligently.
These are just a few benefits that we discussed above. There are many more. Submission to search engines will boost your website’s link popularity, traffic, and ranking, all of which will benefit your business and make it more profitable and valuable.
You lead search engines to the correct location to start scanning your website by uploading your sitemap URL, and you also specify which website content you deem the most significant.
This is vital if your homepage does not have links to important portions of your website. A sitemap will help you overcome any crawl problems your site may have.
Furthermore, by submitting your website, you have access to several tools that might help you enhance it. In addition, uploading your site to business directories may be beneficial since it may attract quality visitors and provide backlinks, both of which can help you rank.
So, to sum up, indexing your site in all search engineering will allow you to rank higher in popular search engines like Yahoo, Google, MSN, and many more.
- Increase site Traffic with LinkedIn
We often misunderstand the power of LinkedIn marketing. It is often regarded only for creating personal resume profiles, but it is much more and one of the most tested ways to get traffic to your site.
Based on many types of research, we have seen that many influential people spend hours on LinkedIn and read many types of articles. So why not use this opportunity to increase the traffic.
Now you can take two approaches to increase traffic with LinkedIn. They are:
- Republishing Old Articles: Remember that you may use LinkedIn’s publishing platform to reach out to their huge audience. The world’s largest professional social network has evolved into a significant publishing platform in its own right, which means you should be regularly uploading material on LinkedIn to increase traffic.
- LinkedIn Ads: This is another way you can use LinkedIn through LinkedIn ads to reach more audiences on your site.
If you use LinkedIn correctly, it may be a terrific traffic source. If you produce shareable material, you may convert your LinkedIn followers into website visitors and generate traffic from their networks.
- Increase email marketing
Do not underestimate the power of email marketing for your website. Before you go and start email marketing, here is a quick checklist for you to check.
- Make a list of subscribers.
- Keep emails short and to the point
- Choose a good email marketing tool
- Subjects should be eye-catching.
- Add social media sharing buttons along with CTA
- Do not send repetitive emails.
Email marketing is a strong tool for staying in touch with clients, and sending out frequent newsletters and pushing deals via email is a wonderful method to do so. As a result, even a somewhat successful email blast might result in a substantial increase in visitors.
You can use your current customers and readers, mainly those already happy with your products or services, which is a terrific approach to increasing website traffic.
You may advertise a new blog or content offer to your followers for a fast traffic spike when you post it. Repeat readership is beneficial for traffic objectives, conversions, and lead generation on content-heavy websites.
- Engage in Pinterest
Pinterest is a very popular site and hence a perfect area to gain traffic for your site. Pinterest was the fastest-growing social media platform in 2014, and it’s still rising. It’s safe to assume it won’t go away anytime soon. It may be a terrific place for bloggers to put their image-making and marketing talents to the test.
Follow these methods to get started if you want to draw a lot of traffic to your site from Pinterest without spending money on advertisements.
- Pinterest Keyword Research
- Use keywords in the names and descriptions of your Pins.
- Include connected Keywords in your board
- Suit the title of your blog content.
- Use your Pins to pique people’s interests.
- Your pins should stand out.
- Fill up an application for Rich Pins.
Because Pinterest’s algorithm isn’t as sophisticated as Google’s, ranking for popular keywords is easier and faster. Furthermore, the target audience is made up of people with a lot of money. According to Statista, 27 percent of individuals who use Pinterest make $30,000-74,999 per year, while 41 percent earn more than $75,000.
Furthermore, the majority of people believe Pinterest is a social networking platform when it is essentially a search engine. This implies that your material will remain found for years after it is published, rather than deleting it a few hours later, unlike on networks like Facebook and Instagram.
- Promote your products on Snapchat
Snapchat has over 190 million daily users, and by this staggering number, you can clearly understand the capability of Snapchat to increase traffic. Another social media site to communicate with your audience, especially if you’re targeting a younger population, is Snapchat.
With a proactive direction, create your network and drive them to your website to discover further about your products. You may also try your hand at Snapchat advertisements. These are clickable snaps that appear throughout a user’s app experience. You may send them to any of your website’s URLs.
- Join Facebook groups
Now Facebook groups are more than popular, and eCommerce companies are capitalizing on the chance to participate in dynamic online communities. As a result, you should join a few Facebook groups that are relevant to your specialty and publish your material there.
The more your brand awareness, the more visitors your website will receive. Being active and engaged in the market is one approach to gaining brand awareness. Participate in Facebook group conversations in your sector.
Also, answer questions on public forum websites and communicate with your followers on social media to immediately implement an engagement plan.
- Join affiliate marketing sites
Joining affiliate sites is another great way to increase traffic as well as earn money. Companies pay affiliates to advertise their products, which is how affiliate marketing works. Every sale that an affiliate refers to makes them a share of the earnings.
These sales are frequently made as a result of website visitors. Perhaps the affiliate is a blogger or a social media influencer who shares a link that includes their referral or tracking code. You pay the affiliate the agreed-upon fee each time someone uses that code to make a transaction.
- Influencer Marketing
An influencer is someone who has the power to persuade and drive action through their recommendations. They can do this through several different means, including their massive networks, blogs, YouTube channels, podcasts, or even social media platforms.
A good influencer marketing campaign can do wonders for your business. It can help you reach a larger audience and spread the word about your product or service. Here are some of the things you can do to make the most out of the influencer marketing technique:
- You can ask the influencer to directly mention your website and services through his blogs or vlogs, so his audience can follow suit. It may require a certain level of investment but that won’t be a bad move considering the output it provides.
- You can also tag him in social media status or posts if you’re referencing him in any way
- Invite influencers you know for an interview or podcast and hold Q/A sessions
- Work with multiple influencers to get your website promoted
Well, here are some highly effective influencer marketing strategies you can use to get others to learn about your website and drive more sales.
- Write Catchy Headlines that Drives in Large Traffic
When you’re using content to get your website ranked, there are no alternatives to crafting irresistible headlines so that anyone who reads it would surely go further inside to check the entire content. Headlines are like your hooks which can get the visitors to go through your web content. Here are some key techniques you can use to make headlines more attractive:
- Don’t go outside your main topic
- Make it sound unique
- Make it sound like a secret
- Promise that this article will surely provide some value, mostly financial. For instance: “5 Best Ways to Make Money While Traveling the World”
- Use words that provoke emotional responses
- Create a sense of urgency
You can use these tremendously effective headline techniques to present your website content temptingly. So, when it reaches a particular group of potential visitors they will surely click, read the content, and may also purchase the services or advertised products on your site.
- Internal Linking
We always talk about external linking but few mention internal linking. But this one too is a highly effective strategy that can be used to keep visitors on your site for longer periods. Internal linking can be of 3 types. They’re:
- Contextual linking – links present in regular discussions
- Footer linking – Refers to the site-wide linking
- Image linking -Using links within images
Linking your existing contents within the website would make the readers stay there for a longer duration, something which Google considers to be an indicator of possessing authentic website materials. When Google AI notices that visitors are browsing the site longer than its competitors, they rank it ahead of the others. Here are some of the internal linking strategies you can use:
- Publish tons of content on your website so it gets easy to link one content to the other
- Do the linking in a manner that sounds natural and do it genuinely to help the visitors learn about related information
- Don’t overuse linking and do it only where it fits perfectly. Overused linking can get boring for the readers.
- Utilize anchor texts and reduce repetition of it
- Use linking at the beginning parts of your content
If you can apply the approaches we detailed above, you’d be able to develop a sophisticated and effective interlinking strategy.
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