Content marketing is very important for bloggers in order to gain web traffic to their sites. You always need to have the right content to write about to keep your blog relevant and generating these topics for your niche can be a great hassle. Here you will learn How to research for your Niche Site ideas as travel blogger?
All content marketers are competing for attention from the same space, and this means you have to make content that is beneficial to a specific audience. In this article, I want to show you how to research articles topics for your website, write quality content that is valuable to your audience, the meaning of SEO and how to optimize your website content to rank highly in search engines.
With this information, I expect all of us here to be able to write better content that will remain relevant for years.
A Niche Website: The Basics
Before we begin diving into how you can conduct research for your niche website ideas, you must understand what it is. A niche site is a website that targets a small part of a bigger and broader market. The primary aim of a niche site is monetization.
There are various ways through which you can monetize your niche websites. These include advertising, digital products, affiliate marketing, online courses, and much more. Here are some basics of creating a successful niche website:
- Create a professional website
- Invest in keyword research and SEO
- Obtain backlinks from authoritative websites
- Keep updating your posts from time to time
- Diversify your monetization channels
These are the basic building blocks of a niche website. Without these, your niche site is not likely to succeed.
What Makes A Niche Site Great?
There are certain key elements that all successful niche sites must contain. These include:
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Competitive Advantage
Everyone is trying to create a successful niche site these days, which is why there is intense competition. Because of this, you need an advantage to stand out from the rest of your competitors. One way to do this is to strike the right balance between not being too saturated and having enough traffic on your site.
After all, you need something that makes people want to click on your site and take the desired action. Of course, research is one of the top things that will help you gain a competitive advantage in no time. So, think of what will help you stand out and monetize on that.
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Affiliate Offers
Affiliate marketing is one of the best ways to monetize your niche site. After all, there is no point in pursuing a niche site idea if there is nothing in that category you can use to make money. Even if you have all the expertise in that niche, it will be of no use if you can’t generate revenue.
That is why you must conduct research to check if you can use affiliate products on your website and make money through it. The key is to look for a niche that offers high priced items where you can make more money rather than selling many small priced items to make a profit. Once you understand this, you can put up some great affiliate offers on your niche site.
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Domain Name
The domain name of your niche site will directly affect your niche site quality. You must purchase a domain name that can create your website’s authority within your niche. Doing this will give you the advantage you need to create something with credibility and authoritativeness.
The key is to keep a short yet catchy domain name that will highlight the niche site idea. If you are having trouble finding a domain name, it is an indication that your niche site idea might be too oversaturated for you to enter it too.
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Willingness Of People To Spend Money
Your entire niche site idea comes down to one thing: are people willing to spend money in this niche? That is because you need a niche where people want to buy something after reading your review or blog about it. After that, you can tie affiliate links with it so people can make a purchase.
So, you must research if people spend money in your niche and the kind of things they spend money on. It will allow you to generate revenue while ensuring that people come to your site.
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Expertise
Finally, expertise is what will make your niche site great from your competitors. After all, Google does not want to serve content that just anyone can produce and upload on the web. Instead, they need content created by experts with some authority in their niche.
Because of this, it is ideal for creating a niche site idea that you can speak on with the highest authority. For example, if you love antique furniture and your entire profession revolves around it, then it might be a good starting point for you. So, think of the things you already know about and expand on that to create a profitable niche site idea.
How To Conduct Research For Niche Site Ideas
Here are the top ways you can conduct research for your niche site ideas:
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Use Google AutoComplete
Most times the first thing we think of when we need to do research, on a search engine; Google and Bing which are the most popular. This is the easiest way to find topics; a drop-down appears every time you start typing into the search engine in an attempt to give you a suggestion that can finish what you are typing. This drop-down is normally a list of suggestions from what other users have searched. - Use your blog comments
Your comment section on your website is the cheapest form of engagement you can get on your website, you don’t have to answer all the questions, but it will give you direction in which to research for your next topic. Sometimes other bloggers who have information about the topic will share what they know, which is what your site needs. Comment on your competitor’s blogs too to increase engagement - Get information from your readers
Your audience is a great source of information on what to write, you can do this through engagement, this interaction can be on social media, your website, or any other medium channel of your choice. You can use an email newsletter to do a survey that clients or readers can participate in on your social media accounts, a suggestion box button would come in handy on your website.
This approach is definitely guaranteed to generate for you the information you need to remain relevant in your blogging journey. - Use social media
As a blogger, you need to be able to search for information that is trending on social media and use it to your advantage, you will find that writing about trending topics will keep your website relevant to very many readers. Your audience is bent to grow since when a hashtag is searched, your site appears at the top of the list of people talking about a topic.
Let’s just take the example of Twitter. Twitter is a brilliant tool to find out about the latest trends. It shows you very specifically the topics trending in certain regions. So if you find some topic related to your niche trending in your region, you should definitely write about them, but make sure that these trends are monetizable and will not hurt your reputation if you write about them.
So be careful a little bit while searching for topics from Twitter because not all trends on Twitter are good for bloggers. - Forums
Creating and joining online forums is another way to search for your website ideas, people post all questions for discussion in such groups, and most of the time the information is relevant from real-time bloggers. To find forums, you search it in Google by typing in your niche followed by the word forums, you will find forums like Quora and Reddit, and this is a brilliant way to find out what topics or questions your audience is asking. - Rework on your best performing post
This is the simplest way to find topics to write about, an old post that performed well should be your next post to publish. You can change the presentation of the whole article into video or even audio, this will make it even more popular as your readers will enjoy the new format that you introduce to your website. You can know your best-performing posts by checking with tools like google analytics. - Setup your blog goals
As you started your blog, I am sure you had a niche and concept to follow already, setting up goals will help you know when you are going off track from your original niche. Sometimes keyword research may lead you to go into other niches since they gain more traffic. - Define your target Audience
Not everyone who reads your blog is going to purchase your products or services, you need to know your audience’s behavior and how to appeal to them with optimized content. This will help you know which type of content to write and when to publish different topics depending on factors like age, gender, demography, etc. - Distinguish the content you publish
You need to make sure that even when you copy keywords your competitors are using, you need to personalize this content to suit your audience. Your audience has to be able to find a unique factor in your content so that they can engage better which helps you know which topics to write about with time.
When you plan to write on a topic many others have already written about. What you have to do is to thoroughly read all the articles on the front page of the search result. Take into consideration each and every detail. Now look for any shortcomings in these posts. If you find them incomplete or you think there can be a better explanation for this specific problem. Then you can write on these topics on your own blog. - Detect trending topics on google
Google trends is an obvious data source, in this case, you can compare up to 5 keywords at once with this tool and it can help you choose what your next topic will be. Check queries that have a great increase in search frequency, pay attention to results, some keywords are seasonal and you can use this to write and schedule an article topic for that time.
How to use google trends effectively?
Following are some of the ways you can use Google trends more effectively.
Catch the seasonal train
There are many keywords that get more traffic in a particular month. For example, if you search for a report on the keyword “umbrella” in the US it will have its peak searches in the month of July but if you do it for a country like Australia it will show you the peak of the search graph in November. It is because rain seasons start in the US in June-July but in Australia, it starts in November.
This example shows you one of the benefits of google trends. Cashing in on this depends very much on your niche. Because not all niches are seasonal but many of them really are.
If your niche is seasonal, it will help you to make content that will have very good chances to rank organically due to the surge in searches. Now you can do two things to fully utilize the peak.
- Make new content to cash in on the peak
Creating new and up-to-date content before the peak start will definitely help your business. Take the umbrella example again, if you post about the stuff needed in the rainy season and you can sell them these items, it will give a boost to your business. - Update your existing content
Peaks like these almost repeat themselves year after year. So if you have some content already from last year, you don’t have to write it from scratch. Just update the existing content and you’ll be good to go.
How you approach this situation depends very much on your blogging style. But there is a lot of potentials to do business in these peaks. So if you manage to catch the train, it’s going to take you towards some success.
Spot the dying trends
I can give you many examples of the keywords that had massive search volume but their popularity died. Take an example of the fidget spinners. Fidget spinner hit its peak search volume in 2017. They were very popular and many businesses cashed in on it. But at that same time, yoyo was not as popular as fidget spinners.
But now if you see the graph of both keywords, they show you that the popularity of the fidget spinners is decreasing but yoyo is keeping a steady graph. So now as a blogger what do think is the best topic. For me, I think it is not a good idea to write about fidget spinners because that trend is dying down and will vanish in a while. On the other hand, the yoyo will keep rising and it will provide you with better traffic.
Relevant keywords trending at the moment.
The next thing I’m going to talk about is the current trends. Google trends help you find the current trends in a given location. How can you write winning content using that? Suppose you work in a niche that covers smartphones. So when a new smartphone is launched or there is a major software update, it will definitely trend. But you can’t spot the trends in all niches like the smartphone. So you’ll have to use Google trends to figure it out.
Google trends is not made to serve this purpose but the advantages in content marketing it provides are very significant and can’t be ignored. It is a very good tool to find the best topics to write for.
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Make new content to cash in on the peak
Creating new and up-to-date content before the peak start will definitely help your business. Take the umbrella example again, if you post about the stuff needed in the rainy season and you can sell them these items, it will give a boost to your business.
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Update your existing content
Peaks like these almost repeat themselves year after year. So if you have some content already from last year, you don’t have to write it from scratch. Just update the existing content and you’ll be good to go. How you approach this situation depends very much on your blogging style. But there is a lot of potentials to do business in these peaks. So if you manage to catch the train, it’s going to take you towards some success.
Spot the dying trends
I can give you many examples of the keywords that had massive search volume but their popularity died. Take an example of the fidget spinners. Fidget spinner hit its peak search volume in 2017. They were very popular and many businesses cashed in on it. But at that same time, yoyo was not as popular as fidget spinners.
But now if you see the graph of both keywords, they show you that the popularity of the fidget spinners is decreasing but yoyo is keeping a steady graph. So now as a blogger what do think is the best topic. For me, I think it is not a good idea to write about fidget spinners because that trend is dying down and will vanish in a while. On the other hand, the yoyo will keep rising and it will provide you with better traffic.
Relevant keywords trending at the moment.
The next thing I’m going to talk about is the current trends. Google trends help you find the current trends in a given location. How can you write winning content using that? Suppose you work in a niche that covers smartphones. So when a new smartphone is launched or there is a major software update, it will definitely trend. But you can’t spot the trends in all niches like the smartphone. So you’ll have to use Google trends to figure it out.
Google trends is not made to serve this purpose but the advantages in content marketing it provides are very significant and can’t be ignored. It is a very good tool to find the best topics to write for.
Use data-driven tools
The internet is filled with tools that can help you find trending topics faster rather than doing it manually on google trends. You can also use the same tools to do research on social media which allows assessing the organic interest of your audience thus helping you know what type of content they will read.
Use your competition
Tools like Semrush help you find keywords very easily without having to take so much time doing it manually in search engines. Keyword research tools have features that can help you spy on your competitors and all the niche ideas you need to grow your website audience. Use keyword tools to research and you will have your next blog post topic.
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Researching keywords
Keyword research is known to be the best way to find blog topic ideas for your website, keywords can be in form of the most asked questions, the most used words, trending hashtags, etc.
You can have the best blog post on the website, that checks all the boxes on writing the best content. But if nobody is searching for it on google, then there will be no traffic to your site.
So writing for the right keywords becomes the most important part of the process. So how can you define keyword research? Keyword research is the process of discovering the mindset of the customers that are trying to reach your services or products along with the language they use to do that.
Why is it important? It is important because its the only way to find out, how difficult it’s going to be for you to rank for a specific topic/keyword, the amount of traffic you can generate once you rank for that keyword, the type of content that you need to create to rank for that keyword, and lastly, is there a way for you to make them your customers.
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Find what keywords your competitors are using.
Finding the best ranking keywords is not an easy task to do. But some people have managed to do that, and they are now ranking well on Google and other platforms. So now what you can do is, you can learn from their experience.
You have to take competition as a blessing. They will show you the way towards success. The thing that you need to do is to find a way to reverse engineer the process they follow. And luckily for you now you have the tools to do that as well.
First, go to the search bar and put in a keyword that you think defines your niche best. Now click the top results and see whether these websites resemble yours.
Now here you’ll have to use your own judgment to determine whether these websites are like yours or not. If the websites ranking on top are blogs and you have a blog as well then they are your target but if some e-commerce websites are ranking for it then it’s probably not your competitor.
Once you have determined your competitor’s website the next thing you have to do is to use a site explorer tool to find the data that you want. There are many site explorers out there, the most famous of them is Ahref’s site explorer.
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Use keyword planners
Keyword planners are the tool advertisers use to plan their advertisement campaigns. But you can use them to your advantage as well. They are mostly free to use and are beneficial to find some untapped keywords. You can use any free or paid keyword planner, they all work the same.
Google keyword planner is one of the most popular tools for this purpose. What you have to do is to put in your related keywords and it will provide you information like, keyword ideas and their average monthly traffic. You can also see the competition for a specific keyword. That helps you to determine whether this keyword is worth going for. Because you don’t want to go for a keyword that has a good search volume but there is a lot of competition.
Apart from Google keywords planner, you can use some paid tools that will provide you with some additional benefits. But if you don’t want to spend extra don’t do it.
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Know your niche well
The above-mentioned two points will let you generate a lot of keywords that you can write for but they are limited by only one thing, which is your understanding of your own niche. If you know your niche well and the basic keywords you put into these planners and to find competitor websites are relevant, then the results you are gonna get would be awesome.
The Best Niche Site Ideas
Now that you are familiar with niche sites and how to research for an idea, here are some of the top ideas you can benefit from. These are tried-and-tested profitable niches that will drive traffic and ensure people spend money:
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Remote Working Tools
The pandemic has changed the way we work, and remote working is the future. Of course, that future is here and now as most companies around the world are shifting to this model. Many people are working from home, and the niche is not oversaturated yet because remote working just took off a year ago.
So, you can monetize on this by creating a niche site dedicated to remote working tools. That is because people need a proper space to work from home and stay productive. So, they are likely to spend money on many gadgets, such as:
- Wireless keyboards
- Noise-cancelling headphones
- Office chairs
- Laptop stands
- Ring lights
- And more such things
The best part is that people also need the right software to work from home and ensure productivity. That is why you can also offer SaaS tools such as video conferencing tools and more on your site. Many of these tools require a subscription and have affiliate programs that you can join.
You are familiar with the benefits of using remote working tools as your niche site idea. However, one con of this idea is that you will have to gather extensive knowledge into how these tools. After all, it is a relatively new market, so you will need to educate yourself on it if you want to monetize successfully from it.
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Pets
Yes, we know you might be thinking that this is an oversaturated market, but you must understand that people absolutely love their pets. Pet owners spoil their furry companions and buy them more than what they need or want. The most exciting aspect is that pet products go way beyond leashes and toys, which is why you can monetize on them.
For example, in today’s market, you can get some of the most technologically advanced gadgets for your pets. Of course, the gear is expensive, but that means you will get a high commission on it. There are even dog collars these days that have GPS devices to ensure the location of your dog even if you get lost.
So, the key is to conduct extensive research in this area and find things that not many pet owners know about yet. You can use this advantage to create the best niche site with high-tech gadgets for pets. With the expertise, knowledge, and these amazing products, you will become a success in no time.
You can also look into pet insurance and other things that people need to know about. We all know a lot about pets, but you can monetize them in a smart way if you wish to. But, of course, there are cons that come with choosing a pet niche site idea.
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Organization
The organization niche has gained high popularity in recent times. There are people making entire TV shows on this niche and earning money. That is why if you are into organization, you will love monetizing from this niche site idea.
Everyone wants to make their Pinterest dreams come true, which is why people are spending money on:
- Organization bins
- Acrylic storage boxes
- Label makers
- Clear acrylic jars
- Turntables
- And much more
You can also monetize on this by offering valuable organization blogs and offering these items. The little organization bins can cost anywhere between $20 and $100, which is why you can easily make money if you drive a lot of traffic to your nice site.
The key to creating a successful niche site in organization is to have a clean and aesthetically pleasing website. The visuals are the secret to creating a successful website. After all, a website about organization must be neat and clean, or people will not trust your authority.
Of course, one con of this niche site idea is that you will have to find a competitive advantage. Without it, you might not succeed because there are hundreds of organization niche websites in the market catering to different market segments.
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Bullet Journaling
The trend of using bullet journals is taking the digital world by storm. It is one of the best planners that one can customize to their preferences. Now, you might be wondering how people are monetizing this niche.
Well, many people are selling templates and guides that other people can use to model their bullet journals. Again, just like the organization niche, this one is also all about visuals and aesthetics. That is why you must focus on creating a highly organized and neat website with minimal clutter and fantastic aesthetics.
It will help you have an edge in the market, and people will be more likely to buy what you have to offer. You can also offer courses where people can learn how to create the best bullet journals for themselves. One con of this niche site idea is that you will have to invest a lot of time and effort into monetization because the competition is intense.
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Home Gym Equipment
Because of the pandemic, people don’t want to go to gyms and work out on machines used by many other people. During this time, many people have invested in home gym equipment for their fitness needs. If you are also into health and fitness, you can monetize off this niche.
For example, resistance bands and other such equipment have increased in popularity since the lockdown. You can stay ahead of the curve, too, by researching such niches and finding home gym equipment not many people are using. The key is to do in-depth research for finding success in this niche in no time.
You can also leverage your social media presence to make the most of home gym equipment. One con of this niche is that you will have to find expensive high-tech options to stay successful. However, you will also earn a significant commission on these products.
FAQs (Frequently Asked Questions)
Here are some FAQs that will help you understand this niche even better:
Q: Are Niche Sites Profitable?
A: In the long term, niche sites are still profitable. It will take you at least to begin making profits. However, once you do, your niche site will stay profitable for the long term if you find the right angle.
That is why research is the most important thing. It will help you turn your niche site idea into a profit in no time.
Q: How Do Niche Sites Make Money?
A: The niche sites make money through advertisements and affiliate marketing. There are endless products you can recommend in a specific niche to help people make the right purchase.
Q: What Is Niche Marketing?
A: Niche marketing is the set of strategies you use to market your niche website. These can include social media marketing, using backlinks, collaborating with other niche sites, and more. You can use various strategies to create a complete niche marketing strategy in no time. Using digital marketing channels is one of the best ways to make the most out of your niche marketing strategy.
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Conclusion: How to research for your Niche Site ideas?
There are a lot of ways to find the keywords related to your niche and a lot of different methods to take advantage of your competition. But all of these things depend upon only one factor and that is your understanding of your own business. Because that’s going to give your seed keyword which is used in all these tools. Here you have learnt the all basic things How to research for your Niche Site ideas? If you have any more question you can get in touch with us.
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