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How to start a toy reviews YouTube channel and make money in the long run?

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by | Jan 27, 2024

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YouTube has been a transformative platform for the toy industry, providing a dynamic space for toy review channels to thrive.


Toy review channels on YouTube have become immensely popular, catering to both children and parents alike. These channels offer a unique blend of entertainment, information, and consumer insight.


In essence, YouTube has empowered individuals to share their genuine enthusiasm for toys with a global audience.


Toy review channels not only entertain but also serve as valuable resources for parents navigating the ever-evolving landscape of children’s playthings.


The platform’s reach, accessibility, and interactive nature have made it a cornerstone for the toy industry’s digital presence.


Here’s an Exploration of the Symbiotic Relationship between YouTube and Toy Review Channels


1. Democratizing Influence

YouTube has democratized the process of becoming an influencer. Anyone with a passion for toys and a camera can create content, fostering a diverse range of voices and perspectives in the toy review space. Learn more about How to start a Comedy Skits Youtube Channel and make Money in the long run?


2. Unboxing Phenomenon

The unboxing trend, where creators unwrap and showcase toys, has become a cultural phenomenon on YouTube. It taps into the anticipation and excitement of discovering new toys, creating an immersive experience for viewers.


3. Consumer Decision-Making

Toy review channels play a crucial role in the consumer decision-making process. Parents and gift buyers often turn to these channels to get real-world insights into the appeal, safety, and educational value of toys before making a purchase.

4. Direct Engagement

YouTube provides a platform for direct engagement between creators and their audience. Viewers can comment, share, and even suggest toys for review, fostering a sense of community and interactivity.

5. Marketing Power

Toy companies recognize the marketing power of YouTube. Many brands collaborate with popular toy reviewers, sending them products for review.


This mutually beneficial relationship helps companies promote their products while providing content creators with material for their channels.


6. Educational Content

Beyond mere entertainment, toy review channels often incorporate educational elements into their content.


They may highlight the developmental benefits of certain toys, recommend age-appropriate products, and provide parenting tips.


7. Shaping Trends

Toy review channels have the ability to shape trends in the toy industry. A positive review from a popular channel can significantly impact a toy’s popularity and sales, influencing which products become must-haves.


8. Monetization Opportunities

YouTube’s monetization features, such as the Partner Program and ad revenue, enable toy review channels to turn their passion into a viable source of income. Sponsored content, affiliate marketing, and merchandise sales further contribute to monetization.




How to Make Money From Toy Reviews Youtube Channel?

Starting a toy reviews YouTube channel can be a fun and potentially profitable venture. If you are here you must already be a fanatic and you know where to start, look through this article and have your channel growing in no time.


Here are steps you can take to launch your channel and set the foundation for long-term success.

Define Your Niche and Audience

Identify the specific niche within toy reviews that you want to focus on (e.g., educational toys, action figures, board games).Understand your target audience, considering factors like age range, interests, and preferences.


Research and Plan Content

Research popular toy review channels to understand what works and what doesn’t. Plan your content strategy, including the types of toys you’ll review, frequency of uploads, and any special segments or series you want to include.

Read more: How to start a YouTube channel for Gaming and earn money in the long run?


Create High-Quality Videos

Invest in a good camera, lighting, and audio equipment for high-quality production. Create visually appealing and engaging videos that showcase the toys effectively.


Build a Unique Brand

Develop a unique and memorable channel name, logo, and overall branding. Consistency in branding across your videos helps in brand recognition.


Optimize SEO for Discoverability

Use relevant keywords in video titles, descriptions, and tags to optimize search engine discoverability. Craft compelling thumbnails that encourage clicks.


Engage with Your Audience

Respond to comments and engage with your viewers to build a community. Ask for feedback and suggestions to understand what your audience wants.


Collaborate with Other Creators

Collaborate with other toy review channels or related content creators to expand your audience. Cross-promotion can benefit both channels.


Promote Your Channel

Utilize social media platforms to share your videos and engage with a broader audience. Consider creating a website or blog to complement your YouTube presence.


Monetize Your Channel

Once you meet YouTube’s eligibility criteria (1,000 subscribers and 4,000 watch hours in the last 12 months), apply for the YouTube Partner Program. Explore additional revenue streams like affiliate marketing, sponsorships, or selling merchandise.


Stay Consistent and Adapt

Consistency is key. Stick to a regular upload schedule to keep your audience engaged. Stay updated on trends and be willing to adapt your content based on audience preferences.


Examples of Toys to Review on a Toys Reviews Channel

By reviewing a variety of toys, you can appeal to a broader audience and provide valuable insights for both parents and toy enthusiasts.


When creating a toy reviews channel, you can review a diverse range of toys to cater to various interests and age groups. Here are examples of toys you can consider for your reviews.


Action Figures and Collectibles

Review popular action figures from franchises like superheroes, movies, or TV shows. Explore collectible toys, such as Funko Pops or other limited-edition figures.


Educational Toys

Share insights on educational toys that promote learning and skill development in children. Review STEM (Science, Technology, Engineering, and Math) toys that make learning fun.


Board Games and Puzzles

Review classic and modern board games, discussing gameplay, strategy, and entertainment value. Explore various puzzles, from jigsaw puzzles to brain teasers.


Plush Toys and Stuffed Animals

Showcase and review cuddly stuffed animals or plush toys. Discuss the material, design, and suitability for different age groups.


Building Blocks and Construction Sets

Explore building block sets like LEGO and similar brands. Discuss the creativity and construction possibilities offered by different sets.


Outdoor Toys

Review toys designed for outdoor activities, such as sports equipment, bikes, or scooters. Explore seasonal toys like water guns, kites, or beach toys.


Electronic and Tech Toys

Showcase toys with electronic features, like interactive robots or coding kits. Explore the latest tech gadgets designed for kids.


Dolls and Accessories

Review dolls from various brands and discuss accompanying accessories and playsets. Explore the diversity of dolls, including fashion dolls, baby dolls, and character dolls.


Vehicles and Remote-Controlled Toys

Showcase and review toy cars, planes, helicopters, or remote-controlled vehicles. Discuss features like speed, durability, and ease of control.


DIY Craft Kits

Explore do-it-yourself craft kits for creating jewelry, art projects, or science experiments. Discuss the creativity and skill-building aspects of these kits.


These channels showcase various approaches to toy reviewing, from family-centric vlogs to creative unboxings and imaginative play.


Here are a few examples of toy reviews YouTube channels.

Ryan’s World

One of the most well-known toy review channels, featuring Ryan Kaji and his family reviewing toys, doing challenges, and engaging in family-friendly content.


Run by a young boy named Evan and his family, this channel reviews toys, conducts science experiments, and showcases family adventures.


A channel known for its diverse content, including toy unboxings, doll play, and imaginative storytelling.

Toys AndMe

Run by Tiana, this channel features toy unboxings, challenges, and kid-friendly content with a focus on Tiana’s enthusiastic and playful personality.

Chad Alan

Chad reviews dolls, action figures, and collectibles, offering a mix of toy reviews and lifestyle content.

Toy Genie Surprises

Known for surprise egg videos and toy unboxings, this channel features a wide range of toys and collectibles.


The official channel for Jazwares, a toy company, showcasing their products, unboxings, and behind-the-scenes content.

Kawaii Kunicorn

A channel that reviews toys, games, and DIY craft kits with a focus on creativity and imagination.

TTPM Toy Reviews

TTPM (Toys, Tots, Pets & More) provides reviews on a wide range of toys, including playthings for kids and pets.


While not solely a toy review channel, Bratayley includes family vlogs, challenges, and toy reviews, offering a mix of content for a family audience.


Examples of Toy Companies to Look Out For

When reaching out to toy companies for collaboration, it’s essential to highlight the unique aspects of your channel, your audience demographics, and how your content aligns with the values and target audience of the toy company.


Additionally, many smaller or niche toy companies may also be open to collaboration, offering a diverse range of products for review on your channel.


Certainly, there are several toy companies that creators can consider for potential collaboration, sponsorship, or review opportunities on a toy reviews YouTube channel. Here are some well-known toy companies that often engage with content creators. You can read more about How to start a YouTube Channel for Lifestyle and Fashion to earn Money?


LEGO Group

LEGO is a globally recognized brand known for its iconic interlocking plastic bricks. They frequently collaborate with content creators, providing sets for review and showcasing user-created content.



Hasbro is a multinational toy and board game company with a vast portfolio of brands, including Nerf, Transformers, My Little Pony, and many others. They often collaborate with influencers in the toy and gaming space.



Mattel is a leading toy manufacturer with popular brands like Barbie, Hot Wheels, and Fisher-Price. They actively engage with content creators to promote their diverse range of toys.


Spin Master

Spin Master is known for creating innovative and entertaining toys, including Hatchimals, Paw Patrol, and Bakugan. They often seek partnerships with influencers to showcase their latest releases.


MGA Entertainment

MGA Entertainment produces a variety of toys, with standout brands like L.O.L. Surprise! and Bratz. They frequently collaborate with content creators to generate buzz around their products.


Jakks Pacific

Jakks Pacific designs and markets a wide range of toys and consumer products. They work with influencers to promote their products across various categories, including action figures, dolls, and collectibles.


Melissa & Doug

Melissa & Doug is known for producing educational toys and games. Their focus on creativity and learning makes them a popular choice for family-oriented content creators.



Funko is renowned for its pop culture collectibles, including vinyl figures and bobbleheads. They often collaborate with influencers to showcase their latest releases and exclusive items.



VTech specializes in educational electronic toys for children. They collaborate with content creators who align with their focus on interactive and educational play.



Ravensburger is a German game and toy company known for high-quality puzzles and board games. Creators interested in family-friendly content may find collaboration opportunities with Ravensburger.



E-commerce and Toy Reviews Channel

Combining toy reviews with e-commerce can create a unique and profitable niche. By incorporating affiliate marketing and collaborations with retailers, you can turn your passion for toys into a sustainable online business.


Starting a toy reviews YouTube channel can be a fun and potentially lucrative venture. Here are some steps to help you get started.


Passion and Interest

Choose a toy niche that aligns with your interests and passion. Whether it’s action figures, educational toys, or collectibles, focusing on what you love will make your content more engaging.


Quality Content

Invest in good recording equipment to ensure clear visuals and sound. Your viewers will appreciate high-quality content, and it can set your channel apart.



Upload videos regularly to keep your audience engaged. Consistency builds trust, and viewers are more likely to subscribe if they know when to expect new content.



Respond to comments and engage with your audience. Building a community around your channel can enhance its growth.



Explore different monetization options such as Google AdSense, sponsorships, and affiliate marketing. As your channel grows, these avenues can generate income.


Affiliate Marketing

Consider joining affiliate programs related to toys. You can earn commissions by promoting and linking to toys in your videos’ descriptions.


Create an Online Store

Set up an affiliated online store where viewers can purchase the toys you review. This direct link between your content and product sales can be a source of revenue.


Collaborate with Retailers

Partner with toy retailers or e-commerce platforms. This collaboration can lead to exclusive deals, promotions, and even opportunities to create custom merchandise.


Build a Brand

Establish a recognizable brand for your channel. This includes a unique logo, channel art, and consistent themes in your videos. A strong brand can attract more viewers and potential partnerships.


Stay Informed

Keep up with industry trends and changes on YouTube. Staying informed allows you to adapt your content and strategies to remain relevant and successful.


SEO Optimization

Learn about Search Engine Optimization (SEO) to make your videos more discoverable on YouTube. Use relevant keywords in titles, descriptions, and tags to increase visibility.


Thumbnail and Title Design

Create eye-catching thumbnails and compelling titles. These elements are crucial for attracting clicks and standing out in a crowded YouTube landscape.


Audience Engagement

Encourage viewers to like, comment, and subscribe. Engaging with your audience positively impacts YouTube’s algorithm, potentially boosting your videos in recommendations.


Analyze Analytics

Regularly review YouTube Analytics to understand your audience’s preferences. Insights into watch time, demographics, and traffic sources can guide your content strategy.


Diversify Content

Offer a variety of content beyond reviews, such as toy unboxings, comparisons, and DIY projects. Diversifying your content keeps your channel interesting and caters to different viewer preferences.


Utilize Social Media

Share your videos on social media platforms to broaden your reach. Platforms like Instagram, Twitter, and Facebook can be powerful tools for promotion.


Collaborate with Other YouTubers

Partnering with other toy reviewers or creators in related niches can expose your channel to new audiences. Collaborations also bring fresh perspectives to your content.


Legal Considerations

Familiarize yourself with copyright laws, especially when using music, images, or video clips in your content. Understanding and respecting intellectual property rights is essential.


Stay Authentic

Be genuine and authentic in your reviews. Viewers appreciate honesty, and establishing trust with your audience is crucial for long-term success.


Evolve with Trends

Keep an eye on toy and content trends. Adapting your content to reflect current trends can attract new viewers and keep your existing audience engaged.



Thumbnail and Title Design

Thumbnails are small, visual representations or previews of a larger image or video. In the context of YouTube and other online platforms, thumbnails are the small images that accompany videos and serve as a preview for viewers.


These images are displayed alongside video titles and descriptions, providing a snapshot of the content. Thumbnails play a crucial role in attracting viewers by offering a visual glimpse into the video’s content, encouraging users to click and watch.


Effective thumbnails are often visually appealing, relevant to the video’s content, and designed to grab the audience’s attention in a crowded digital space.


Create eye-catching Thumbnails and Compelling Titles. These Elements are Crucial for attracting clicks and standing out in a Crowded YouTube Landscape.


The visual appeal of your thumbnails and the intrigue of your titles play a crucial role in capturing the attention of potential viewers.


A compelling thumbnail is like the cover of a book – it should be eye-catching, relevant, and give a sneak peek into the content. Use vibrant colors, clear images, and consider adding text or graphics that convey the essence of your video.


When crafting titles, aim for a balance between clarity and curiosity. Titles should be concise but descriptive, providing viewers with a clear idea of what to expect.


Incorporate keywords relevant to your content to enhance searchability. Including numbers, questions, or creating a sense of urgency can make titles more engaging.


Consistency in your thumbnail and title design contributes to brand recognition. Developing a distinctive style or using a recognizable logo can make your videos easily identifiable.


Keep experimenting, analyzing performance metrics, and adjusting your approach based on what resonates best with your audience. Remember, a click-worthy thumbnail and title are your first opportunities to make a positive impression on potential viewers.


Understanding A/B Testing

A/B testing is a powerful strategy that allows YouTube creators to refine their content presentation by comparing two versions of a thumbnail, title, or other elements to determine which performs better.


In the context of YouTube, A/B testing is particularly valuable for optimizing thumbnails and titles to enhance click-through rates and overall viewer engagement.


Incorporating A/B testing into thumbnail and title strategies empowers creators to make data-driven decisions, ultimately increasing the effectiveness of their content presentation on YouTube.


Experimenting with Thumbnails

Encourage creators to conduct A/B tests on their thumbnails to identify the elements that capture audience attention.


This could involve testing variations in colors, images, text placement, or even the inclusion of certain elements. By presenting different versions to subsets of their audience, creators can gather data on which thumbnails are more effective in attracting clicks.


Testing Titles for Impact

Titles are equally crucial, influencing a viewer’s decision to click on a video. With A/B testing, creators can experiment with different wording, lengths, and styles to determine the most compelling title for their content.


This iterative process helps creators fine-tune their approach based on audience preferences and behaviors.


Utilizing YouTube Analytics

Highlight the importance of leveraging YouTube Analytics to interpret the results of A/B tests. This tool provides valuable insights into viewer behavior, allowing creators to assess the performance of each tested element.


By analyzing metrics such as CTR and watch time, creators can make informed decisions on which thumbnail or title variations are resonating better with their audience.


Iterative Improvement

Emphasize that A/B testing is an ongoing process of refinement. Encourage creators to consistently evaluate the performance of their thumbnails and titles.


Incorporating insights from previous tests into future content strategies. This iterative approach helps creators stay responsive to changing viewer preferences and ensures continued optimization.


Best Tools for Thumbnail Creation

Recommend various online tools and software that creators can use to design professional-looking thumbnails, even if they don’t have advanced graphic design skills.


By leveraging these accessible tools, YouTube creators can overcome design challenges and consistently produce eye-catching thumbnails that entice viewers to click on their content.


  • Online Graphic Design Tools

For creators without extensive graphic design skills, there are several user-friendly online tools available to simplify the thumbnail creation process.


Platforms like Canva, PicMonkey, and Adobe Spark offer intuitive interfaces, customizable templates, and a variety of design elements. These tools enable creators to craft visually appealing thumbnails without the need for advanced design expertise.


  • Canva for Thumbnail Customization

Canva, in particular, stands out for its versatility and accessibility. Creators can choose from a plethora of pre-designed thumbnail templates or start from scratch, customizing elements such as background images, text styles, and colors.


The drag-and-drop functionality makes it easy to experiment with different design variations.


  • PicMonkey’s Editing Features

PicMonkey provides a robust set of editing features tailored for thumbnail creation. Creators can enhance images, add text overlays, and experiment with various effects.


The platform’s straightforward navigation ensures that even beginners can produce polished thumbnails that grab viewers’ attention.


  • Adobe Spark’s Professional Touch

Adobe Spark offers a more professional touch to thumbnail design. Creators can utilize its extensive library of fonts, icons, and templates to create thumbnails that align with their brand identity.


The platform’s integration with Adobe Creative Cloud allows for seamless editing and synchronization across devices.


Ease of Use for Beginners

Highlight the simplicity of these tools, emphasizing that they cater to creators of all skill levels. The user-friendly interfaces make it easy to experiment with different design elements, ensuring that even those new to graphic design can produce visually engaging thumbnails.


Export and Integration Features

Discuss the export and integration features of these tools. Creators can seamlessly export their thumbnails in formats suitable for YouTube and other social media platforms. This ensures a consistent and professional look across all channels, contributing to a cohesive brand image.


Legal Considerations

By applying these considerations to toy reviews, you ensure that your content is both engaging and legally responsible, contributing to a positive and compliant presence on YouTube.


Touch on any copyright or fair use considerations when using images in thumbnails. Remind creators to respect intellectual property rights and create original or properly licensed visuals.


Incorporating these points into your thumbnail creation process ensures a legally sound and responsible approach to content production on the YouTube platform.


Let’s break down the legal considerations for thumbnail creation into points.


Toy Image Usage Rights

  • Ensure the toy images used in thumbnails have appropriate usage rights.


  • Use images provided by toy manufacturers, or opt for stock photos with commercial licenses.


Respecting Toy Designs

  • Adhere to copyright laws by respecting the unique designs of toys featured in thumbnails.


  • Avoid using copyrighted characters or designs without proper authorization.


Toy Licensing

  • If reviewing branded toys, be mindful of licensing agreements.


  • Check if the toy company allows the use of their product images in your thumbnails.


Original Visuals for Toys

  • Create original thumbnails showcasing the toys in a unique and creative way.


  • Original content not only respects intellectual property but also adds authenticity to your reviews.


Legal Guidance for Toy Reviews

  • Seek legal advice if reviewing toys with specific licensing or intellectual property considerations.


  • Understand the legal aspects of showcasing and discussing branded toys in your content.


Community Ethos in Toy Reviews:

  • Uphold ethical content creation practices within the toy review community.


  • Respect for intellectual property fosters trust and positive collaboration with toy companies.



Customizing Your Toys Reviews Youtube Channel

Customizing your toy reviews channel is a delightful way to infuse personality and uniqueness into your content.


Consider tailoring your channel’s visual elements, such as banners and profile pictures, to reflect your distinctive style or theme.


Engage with your audience by creating a recognizable intro and outro that not only sets the tone for your videos but also establishes a consistent brand identity.


Experiment with different background setups to enhance the visual appeal of your reviews. Additionally, explore creative ways to present information, such as incorporating humor or storytelling, to make your reviews more entertaining and memorable.


Customizing your channel not only makes it visually appealing but also helps in building a brand that stands out in the vast landscape of toy reviews on YouTube.


Engaging in do-it-yourself (DIY) toy projects can add a unique and creative flair to your toy review channel. By introducing viewers to customization ideas and hands-on crafts, you not only showcase your creativity but also inspire your audience to embark on their own toy-related projects.


Here are some ways to incorporate DIY toy projects into your content

  • Customization Tutorials

Create step-by-step tutorials on how to customize or personalize common toys. This could include painting action figures, adding decals to toy vehicles, or creating unique accessories.



  • Toy Crafting Challenges

Issue DIY challenges to your audience and encourage them to share their creations. This fosters community engagement and allows viewers to showcase their artistic skills.


  • Repurposing Old Toys

Explore ways to repurpose or upcycle old toys. This could involve turning unused toys into new creations, giving them a fresh lease of life, and demonstrating sustainable practices.


  • Themed Toy Crafts

Introduce themed DIY projects based on popular characters or trends in the toy industry. For example, create accessories for toys inspired by a movie release or a seasonal theme.


  • DIY Toy Storage Solutions

Share inventive ways to store and organize toys through DIY storage projects. This can be both practical and visually appealing, catering to parents and toy enthusiasts alike.


  • Collaborate with Craft YouTubers

Collaborate with YouTubers who specialize in crafts or DIY projects. This opens up new creative possibilities and introduces your audience to different perspectives and skills.


  • DIY Toy Repair and Restoration

Showcase how to repair or restore damaged toys. This not only demonstrates your expertise but also helps viewers extend the lifespan of their favorite toys.


  • Toy Crafting Live Sessions

Host live streaming sessions where you engage with viewers in real-time, attempting DIY toy projects together. This interactive approach fosters a sense of community and shared creativity.


  • DIY Toy Accessories

Design and create accessories that complement specific toys. This could include crafting miniature furniture for dolls or constructing environments for action figures.


  • Seasonal DIY Toy Projects

Align your DIY projects with seasonal themes or holidays. For instance, create Halloween costumes for action figures or design festive decorations for toy displays.



In conclusion, establishing a successful toy reviews channel involves a strategic blend of creativity, authenticity, and audience engagement.


From selecting the right toys and optimizing content for SEO to incorporating engaging thumbnail designs and exploring diverse content niches, the journey is both exciting and rewarding.


Building a rapport with your audience through personalized interactions, embracing the DIY spirit with creative projects, and navigating the nuances of toy-related legal considerations are pivotal steps in cultivating a thriving community.


Moreover, as you venture into the realm of toy reviews, the symbiotic relationship between entertaining content and informative insights becomes the cornerstone of your channel’s growth.


Whether you’re exploring new toy releases, engaging in hands-on projects, or collaborating with fellow creators, the key lies in continuously evolving and adapting to the dynamic landscape of YouTube.


By fostering a sense of connection, authenticity, and shared enthusiasm for toys, your channel can transcend mere reviews, becoming a hub where viewers find not just information, but an interactive and enriching toy-centric experience.


So, as you embark on this exciting journey, remember to embrace the joy of toys, stay attuned to your audience’s interests, and let your passion shine through every review. Happy Reviewing!